E Korral represents many things... I will list some of them, without actually revealing how they will work together:
1) The creation of a Web 2.0 application aimed at Agriculture (a 1st)
2) Ease of use for all.
3) An online Marketplace
4) Message Boards

More to come as we move closer to launch date...

TW

--UPDATE
Today we brought our first animal into E-Korral(tm). That animal, which happens to use to belong to me is Sunny Day Lucky Seven 22M, a roan Shorthorn bull that we sold half interest to Sweet Springs Shorthorns. Anyways. We are using his profile as the guinea pig while we run tests on the pages and get them formatted. This is shaping up to be a really nice project.

TW